Dr.Jones | Brand Marketing
When I was head of Brand and Partner of Dr.JONES, a Brazilian men's grooming direct-to-consumer company, we faced the exciting task of relaunching the brand and winning over consumers who were fed up with industry monopolies. As a DTC company, we had the chance to provide superior products at half the price of our competitors. To convey this narrative, we revamped our brand positioning and visual identity, centering our campaigns around challenging the status quo with a true "David vs. Goliath" mentality.
(Head of Brand and Partner - Dr.Jones)