Nike & Corinthians | Todos por Um (All for One)

As an independent creative strategist, I had the privilege of collaborating with Nike on the planning and execution of the Corinthians 2018 kit launch campaign. The jersey drew inspiration from the club's iconic 1980s design, a period marked by its commitment to democracy—a bold stance during Brazil's authoritarian regime.

Our campaign, themed "TODOS POR UM" (All for One), was a tribute to this spirit of democracy, incorporating symbols of resilience and unity. Against the backdrop of Brazil's current social and political climate, it was an opportune moment to champion democratic values. We prominently featured Sócrates, an emblematic figure from the 1980s, whose legacy epitomized this ethos of resistance and solidarity.