I'm a passionate brand and creative strategist with with 15+ years of experience crafting impactful strategies and driving growth. My journey has been diverse, allowing me to work across agencies, established corporations, and the startup world.
Agency Expertise: I worked as a comms strategist in ad agencies like Africa DDB and Wunderman, developing brand and digital stories for global brands like Budweiser, Heinz, ESPN, Microsoft, and Nokia.
Corporate Brand Building: My experience at Nike and Under Armour provided invaluable insights into the intersection of branding and business objectives.
Startup Experience: I led branding efforts at Dr.JONES and Stark Bank, bringing a startup mindset to building innovative brands.
Entrepreneurial Spirit: Currently, I'm a partner at Bounce Swimwear for Men, where we're disrupting the men's swimwear market with stylish designs.
My drive to connect the dots goes beyond business hours. I have a short story project, wrote and produced a short film, run a reference newsletter, and spend much of my free time diving into pop culture, technology, and tennis. More often than not, it's from these areas that I find the answers I seek for both business and life.
Let's Connect! I'm always interested in meeting new people and learning from different perspectives. Feel free to reach out for a coffee chat or to connect using the information below.
