Nike & Corinthians | Fifa Club World Cup
After clinching the Copa Libertadores, Corinthians set their sights on their first major international tournament outside South America: the FIFA Club World Cup. This presented a golden opportunity to showcase the club's magnitude and prowess to football fans worldwide. To seize this moment, we strategically invested in media coverage across the countries of all their tournament rivals, presenting Corinthians' perspective within Nike's Greatness campaign. Additionally, we placed a Corinthians billboard strategically near Chelsea's stadium, their opponent in the final, further amplifying the club's presence on the global stage.
(Digital Brand Manager- NIKE | Campaign by W+K)
Billboard near Chelsea's stadium
Above you will find the Billboard placed near Chelsea's stadium in London. Below, the digital media campaign in popular websites from Corinthians opponents countries.
Above we had a trailer with the campaign running around in Japan, where the tournament was held. Below, the customized boots from the players with their names written in Japanese.
