Dr.Jones | Vou TTe Deixar

After the successful launch of Dr.JONES' first-ever brand campaign, we were overwhelmed with positive feedback from consumers, with many expressing their intention to switch to our brand ("Vou TTe Deixar" = "I'm gonna leave you"). As a direct-to-consumer brand, putting the consumer at the heart of our strategy, we seized this momentum to launch a unique campaign. We created a song composed solely of comments from our social media followers, celebrating their voices and engagement. This not only reinforced our commitment to our community but also served as another playful jab at the competition, keeping them on their toes.

(Head of Brand and Partner - Dr.JONES // Work from Dark Kitchen Creatives)