Nike Sportswear | Brand Influencers

Nike Sportswear has always strived to transcend the boundaries of the sports world and establish itself as a lifestyle brand. In Brazil, we were determined to forge meaningful connections with consumers while staying true to this objective. To achieve this, we collaborated with influencers from São Paulo and Rio de Janeiro who embodied this ethos. Our partnership with these influencers went beyond mere commercial arrangements; it was about fostering genuine connections. We provided them with exclusive access to our latest products, photo shoots, event tickets, and even involved them in brainstorming campaigns, effectively integrating them into our team.

To further elevate the profiles of these emerging influencers and authentically engage our target audience, we teamed up with various media platforms such as Buzzfeed and Hypeness. Together, we curated style lists featuring the assets provided to the influencers, ensuring our message reached our audience in a credible and compelling manner.

(Digital Marketing Manager @nike // Work from Dabba Agency)