Nike | Vini Jr. Brand Positioning and Visual Identity

As an independent creative strategist, Nike hired me to work on positioning and visual identity for one of the brand's most important athletes: Vinícius Junior. Considering the style of football he plays, the emotion he brings to those watching his game, and his name (VINICIUS PASSION JUNIOR), we focused on the theme of passion, or the increased heart rate experienced by someone in love. From the tagline to all visual elements, we brought this concept to life.