BUDWEISER

Deixe que Digam (Let them Say)

Budweiser believes in freedom and authenticity. That’s the way the brand has been brewing its beers since the begin. To tell this story to the Brazilian consumers, Africa DDB launched a campaign drawing parallels between Budweiser's brewing philosophy and individuals who defy the status quo.

"LET THEM SAY" (Deixe que Digam) is a bold statement emphasizing the importance of staying true to one's beliefs, even if it means going against the grain. In this campaign, I spearheaded the digital strategy and led the community management team responsible for driving the campaign's social media presence.

(Digital Brand Strategist at Africa DDB)