Bounce Swimwear for Men | Co-Founder
At the end of 2022, I decided to venture into the fashion world. I teamed up with a swimwear specialist designer and rebranded Bounce, a brand focused on swim trunks and tank tops, with over 40 different types of each of these categories. Still in the midst of this journey, we pivoted our positioning to have greater penetration in urban audiences, expanding the brand concept to swim and casual wear for warmer days.
This year, I led the brand's rebranding, e-commerce operation, content production, performance media, and influencer marketing. In addition to the e-commerce, we have a house in the heart of Vila Madalena with our store, workshop, and a space for consumers to sunbathe and take outdoor showers with our products.
In the second year of operation, we have already grown over 400% compared to the same period last year.
lojabouce.com
@lojabounce
Our brand identity draws inspiration from the masculine form, cleverly integrating the initial letter of the brand's name with the sleek silhouette reminiscent of a stylish swim trunk.
In addition to the e-commerce, we have a house in the heart of Vila Madalena where we have our physical store, workshop, and a space for consumers to sunbathe
Our swim trunks were featured in the cover of L'Officiel Italia
Lookbook photoshoot
We love when our customers tag us on Instagram, and we make sure to feature them on our feed.
